Downeast decided from the start that their company would be based on honesty straight from the start. Many cider companies use juices from concentrate, natural flavorings, and artificial sweeteners. What they came up with: unfiltered hard cider. They wanted something that tasted just like fresh-pressed apple juice, rather than the more wine-like or watered down tastes of ciders from concentrate.
Tyler’s father suggested that, based on their interests and experiences, the friends open their own cidery! At the time, this seemed a bit absurd to them, but they ultimately decided to go for it in hopes of starting something totally different from the current standard in the cider industry. Thanks to a family orchard, they had experience in, as well as a palate for, fresh pressed apple juice. Two college friends entering their senior year were relatively unsure of what to do with their futures.
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